The 72 Smalldive range is brought to you by Zoonibo due to their superb traditional craftsmanship and dedication to producing beautiful designer totes from ethically sourced materials.
72 Smalldive is one of Singapore’s award-winning pioneer slow fashion label. As a slow fashion advocate, it upholds the philosophy of Shokunin, a Japanese term that not only defines a commitment to traditional craftsmanship but also an attitude for social consciousness. Hence, provenance is an essential feature of the label’s products. The label takes on a holistic perspective in its product design and development; that approach entails seeking out ethical suppliers, maintaining transparency on product provenance, supporting traditional craftsmanship, and avoiding production processes that incur excessive wastage.
A short video on how and where 72 Smalldive premium luxury products are produced and what provenance truly means from The Official 72Smalldive channel on Vimeo.